Dr Margaret Jjuuko

Name: Margaret Jjuuko Nassuna Lwanga

Position: Lecturer and Research Coordinator

Contact
Tel: +256785519033; +256772419949
Email: mjjuuko@ur.ac.rw; margarert.jjuuko@gmail.com

 

Dr. Margaret Jjuuko is a Lecturer and Research coordinator with the School of Journalism and communication, College of Arts and the Social Sciences, University of Rwanda (UR) – Kigali Campus. She is also the current Secretary General for the East African Communication Association (EACA). A former TV journalist, Dr. Jjuuko is a Media and Communications, information expert with extensive experience in research, training and consultancy, with more than 25 years of working experience. She has taught and consulted on a number of media training and developmental projects in Rwanda, Uganda, South Sudan, Kenya, Tanzania, Burundi and South Africa. Margaret obtained her PhD and Masters of Arts degrees in Journalism and Media Studies from Rhodes University, South Africa. She also holds a Bachelor of Mass Communication degree (Honors) from Makerere University, Uganda; a Certificate in Television Production for Education and Development, BBC Open University, UK; a Certificate in University Teaching from Carleton University, Canada, and several other professional training. Her research interests are in media texts and reception analyses in African contexts; Public relations and Cooperate communications.

 

Areas of research interest:
Media textual analysis, Reception analyses, Environmental journalism and communication, Public relations, Corporate communications.

 

Publications:
- Jjuuko, M. 2015. How three communities on Lake Victoria landing sites in Uganda perceive and interpret the Radio programmes on the lake’s Crises. In Ecquid Novi: African Journalism Studies. April 2015 Edition.
- Jjuuko, M. 2015. Framing environmental risk in the broadcast media in Uganda. In Journalism and Discourse Studies: Volume 1, Issue 1: University of Newcastle London; JDS Journal ISSN 2056-3191.
- Jjuuko, M. and Prinsloo J. 2014), ‘The representation of the environmental crises on Lake Victoria in Uganda’s media: A critical Analysis of the Victoria Voice radio documentaries’, Journal of African Media Studies, 6: 2, pp. 2013 – 229, doi: 10.1386/jams.6.2.213_1
- Jjuuko, M, N. 2003. ‘Is Public Service Programming Possible in the era of Liberalisation? A study of Radio Uganda’. In Nassanga, G, L (Ed): The East African Media and Globalisation: Defining the Public Interest. Kampala: Mass Communication Department, Makerere University & Friedrich Ebert Stiftung.
- Jjuuko, M, N. (2003). ‘The Impact of media Commercialization on Public Service programming: Theoretical Considerations’. In Nassanga, G, L. (Editor) The East African Media and Globalisation: Defining the Public Interest. Kampala: Mass Communication Department, Makerere University Friedrich Ebert Stiftung.

 

Teaching:
- Broadcast Journalism skills (radio and television)
- Science Journalism and Communication
- Specialized reporting and communication
- Journalism workshop, etc.
- Introduction to communication studies, Dev Com, and Public relations

 

Research:
- The relationship between PR training and Practice in Rwanda (ongoing research for article )
- Dynamics of audience participation: Transformation of young women in Rwanda through Ni Nyampinga radio broadcast (ongoing ongoing research for article).
- Achieving a reading Culture in Rwanda (Completed – Produced a Video Documentary)
- Media Literacy: A driver of Change (Completed – Produced a Video Documentary)
- Introduction to communication studies, Dev Com, and Public relations

 

Other activities:
- Career guidance through secondary school seminars
- Developing strategic communication plans for women projects
- Female students counselling on various aspects of life

 

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